Pioneered the strategy, creation and execution of a Competitive Intelligence and Research & Insights initiative within Oracle Advertising. Grew budget from nothing to $500,000+ to build an insights-driven market understanding of Oracle Advertising solutions across Product Marketing, Go-to-Market, Product Management organizations. All completed within the first year of employment requiring high cross-functional agility, alignment, and partnership.
Win Loss Studies
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Owned vendor selection, strategy, project management and strategic action plans of (5) Win/Loss studies to source product and service feedback on strategic priority product pillars across North America & EMEA
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Sought out by Corporate Marketing for best practices, insights and approach
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Due to confidentiality, key learnings cannot be shared but below captures key impact and results
“I hope people never forget how absent our understanding of the landscape was before Elizabeth joined. Top Notch work Elizabeth! So thorough & succinct all at the same time.”
- Product Marketer
“Very useful insights, and Product and Engineering have already incorporated some of them in our all-hands messaging to the engineering team.”
- Head of Engineering
"GTM and Product has the 'keys to the kingdom' to gain resources, budget, support from executive leadership to turn these insights into action"
- Executive Vice President
Thought Leadership
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Led the development of research-based strategy to drive lead-generation, partnering with analyst firms to derive third-party validated proof points and integrating into lead-gen campaigns, content to support sales pipeline
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Third Party partners include Forrester Consulting & Winterberry Group
Sponsored Research: Rise of Contextual Contextual Solutions
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Led the budget sourcing, fielding, vendor management of Winterberry Group, Oracle representatives participation of research report
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Led market activation including partner webinar
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Results:
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Nearly 300 report downloads
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20 marketing qualified lead (MQLs)
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Sponsored Article on Tech Crunch
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4 Blogs, 900+ Page Views
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Nearly 400 webinar attendees, 80% attrition rate
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Trained 175+ Go-to-Market representatives across NA, EMEA, JPAC
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Developed a complete bill of materials including client-facing whitepapers, 1-pagers, door openers, etc. and sales enablement materials
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Campaign Creative & Press
Sponsored
Tech Crunch Article:
Oracle’s take on contextual targeting in the new “cookie-less” era of adtech
Report
Landing Page
Oracle.com Blogs
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The Role of Contextual Target
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Why Early Adtech solutions is making a comeback
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Why Contextual Target is Integral to building a holistic strategy
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Webinar takeaways
Social Posts & Performance
Forrester Consulting:
Total Economic Impact
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Led the budget sourcing, fielding, vendor management of Forrester Consulting, Oracle representatives and customer participation in (2) Total Economic Impact Studies and a Brand Safety Spotlight for Oracle Advertising
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Total Economic Impact studies are a comprehensive evaluation of a solutions impact on the client. It delivers on ROI, overall benefits and costs associated with a solution, customer challenges prior to and results using the solution.
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Developed a complete bill of materials including client-facing whitepapers, 1-pagers, door openers, etc. and sales enablement materials
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Trained 300+ Go-to-Market representatives across NA, EMEA, JPAC
Campaign Creative
Report
Landing Page
Webinar
Social Posts
Blogs
Competitive & Market Intelligence
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Identified the need for a competitive intelligence SaaS solution to scale, enable revenue generating teams with real-time intelligence.
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Led vendor selection, strategy, stage-gate security process, successful pilot implementation, and expansion of the solution from Oracle Advertising to entire Advertising & CX Product Marketing team
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Secured $XXX,XXX in incremental budget
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Developed Intelligence Coalitions to synthesize and derive insight out of key competitive insights and activities.
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Intelligence Coalitions facilitated cross-functional conversations about competitive and market activity to swiftly derive the "so-what" and core insights to influence product strategy, sales enablement, etc.