Professional History
My Experience
Please note, some information has been redacted with an "X" due to confidentiality
2022
Head of Product Strategy, Subscription Management
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Lead product strategist for new Subscription Management solution
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Develop, launch breakthrough product positioning for B2b Sales Solutions (Configure Price Quote & Subscriptions) to generate new & upsell/cross-sell pipeline customers
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Building holistic business planning & strategy process to drive greater cross-functional alignment with Product Mgmt, Sales, Account Mgmt, Product Marketing to accelerate ARR, cross-sell, upsell and renewal opportunities
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Spearheading ground-up thought-leadership program w/ industry analysts and Global System Integrators (GSI) to elevate Oracle positioning, demand-generation via webinars, lead-gen campaigns, customer assessments tools
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Launching monthly Cloud Customer Connect webinar events with current customers, System Integrators (SIs) to evangelize and promote Subscription Management to drive greater adoption
2020 - 2022
Product Marketing Director, Oracle Advertising
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Pioneered the strategy, creation and execution of a Competitive Intelligence and Research & Insights initiative within Oracle Advertising
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Secured and managed $XXX,XXX+ in incremental budget to build an insights-driven market understanding of Oracle solutions across Product Marketing, Go-to-Market, Product Management organizations, requiring high cross-functional agility, alignment, and partnership.
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Led the development of research-based strategy to drive lead-generation, partnering with analyst firms to derive third-party validated proof points and integrating into lead-gen campaigns, content to support sales pipeline.
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Core initiatives include 15+ research studies to drive clarity and insight into market perception, customer experience, product requirements, expand opportunities for external thought-leadership.
2019
Global Senior eCommerce Manager, Molson Coors
Denver, CO
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Global eCommerce Content & Analytics lead for US, UK, CDN, CCE; actively partnering to improve Molson Coors's digital shelf presence by accelerating disruptive eCommerce strategies and channel expertise (KPIs, processes, tools).
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Focus included DTC, Pureplay, Omnichannel Retailers across UK, US, CAN, CCE
2017 - 2019
eCommerce Brand Manager, Nestle Purina
St. Louis, MO /
Denver, CO
Organizational change-agent to enroll marketing + cross-functional teams to aggressively drive eCommerce sales growth through capability-building and holistic omnichannel strategic planning
Consulted priority eCommerce brands to develop holistic eCommerce strategies across Amazon, Chewy, Walmart.com, Walmart Online Grocery Pick Up, Instacart, etc.
Owned strategic relationship, oversight and planning of Amazon Media Group (AMG) investments ($XXMM), establishing SOPs, process mapping, test and learns and benchmarking resulting in $XXXM in ad-attributed sales
2016 - 2017
Brand Manager, Nestle Purina
St. Louis, MO
Digital & eCommerce strategy lead for Beneful, $XB brand, responsible for $XMM annual digital budget for new product launch support and evergreen brand presence
Consumer promotions lead, a foundational skill-set building opportunity, $XXMM budget ownership driving $XXMM+ via effective holistic planning and optimizing national promotions (FSI, DFSIs, Catalina, Merch, IRCs)
2016
Global Digital Acceleration Manager, Nestle S.A
Vevey, Switzerland
Selected as one of 17 high-potential global leaders to participate in 10-month leadership program to establish a deep expertise in digital marketing & eCommerce through training (250+ hrs) + leading strategic projects
Developed ground-up global strategic framework to drive online conversion by defining data-driven omni-channel marketing strategies via mapping consumer journeys, identifying the role of key media touchpoints
2013 - 2015
Assistant Brand Manager, Nestle Purina
St. Louis, MO
Spearheaded 1+ yr global brand repositioning for Purina Veterinary Diets® to Purina® Pro Plan® Veterinary Diets
Identified, executed launch of (2) new formulas to drive share growth in priority category
Brand planning lead, infused business analytics and insights to guide spend prioritization and campaign briefing
Owned $XXMM advertising + promotion budget, spend prioritization, optimization and annual planning
2012 - 2013
Marketing Associate, Nestle Purina
St. Louis, MO
Analyst for $XXXMM+ B2B brand, merging internal, syndicated data with channel trends for actionable strategies
Merged trends and research with fact-based business insights to arrive at sound strategic recommendations
2012
MBA Marketing Intern, Nestle Purina
St. Louis, MO
Recognized as high performing candidate who significantly exceeds expectations, received highest performance ratings
Merged trends and other forms of research with fact based business insights to arrive at sound strategic recommendations for a Creative and Strategic project internship assignment
2009 - 2011
Product Manager, Evenflo Company
Dayton, OH
Complete product and brand management responsibility for $XXXMM global car seat business, representing 50% of company’s revenue and the largest business unit consistent record sales
Managed 15 product platforms and roadmap, P&L, channel and pricing strategies, on-shelf point-of-sale, product differentiation, share building across business segments while driving innovation and efficiency
During tenure, introduced 30+ innovations to markets to drive fair share and incrementality across key categories
2008 - 2009
Assistant Product Manager, Evenflo Company
Dayton, OH
Direct responsibilities increased over 18-month tenure from $XXMM to $XXXMM
Guided cross-functional team to identify and implement annual manufacturing + cost reduction initiatives
Developed key relationships with advocate and influencer communities, vehicle manufacturers, and regulatory bodies
Education
Masters of Business Administration (MBA), International Business
University of Cincinnati
Masters of Business Administration (MBA), International Business
Universidad del Desarrollo, Santiago, Chile
Study Abroad
Bachelors of Science (BS): Sports Management, Entrepreneurship
University of Dayton